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August 23, 2017

There are hundreds of thousands of students who just received their degree and are marching into the workforce, eager to wield their newly attained knowledge in their first post-secondary education job.  The lesson that a lot of us missed is that the learning should ne...

In our line of business, one of the best ways our clients stand out from competition is with the way their products and marketing kits are packaged. Their packaging tells a story. It’s on-point with who they are and gives the receiver/buyer something to look forward to...

August 8, 2017

Chew on this: No one wants a drill, they want a hole.

When I first began in sales, I remember many long (and hot!) cold-call “outings” in the local businesses. Cold calling probably wasn’t the best approach in hind-sight but the lessons I learned were invaluable and cha...

August 2, 2017

Designers hear feedback everyday, internally through their peers and externally through their clients and audience. Its a designer’s job to turn that feedback into a great design that satisfies all parties involved. Although designers love receiving feedback, there are...

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