ASICS AMERICA GEL-NIMBUS 20 LAUNCH KIT

The first Asics Gel-Nimbus was released back in 1999. Through the years many changes were made, from new technology to the overall appearance. This year Asics released its Gel-Nimbus 20. The Recon GRP. had the opportunity to create a launch kit that celebrated 20 years of innovation along with the launch of the 20th shoe. This is what we created.

The launch kits went along with the “I Move Me” campaign that Asics recently launched. This campaign states, “We urge you, encourage you, push you to move. Because, the way you move shows the world who you are. Whatever your moves may sound like, look like, or be—they’re meant to be seen.” A Yeti bottle, Garmin watch, and a cooling towel were chosen as the items in the launch kit to reflect that campaign. These items are universal and appeal to people in all walks of life.