Ladies and gents, please give a warm welcome to Ultra Violet 18-3838. Pantone has declared it our color of the year. If you are not freaking out right now you should be, this is phenomenal news! Our life is so dull without color. As artist Vincent Van Gough said, “Color in a painting is like enthusiasm in life.” Colors motivate us, they make us feel and they inspire us. They give us a direction and purpose. We can use color strategically in business to better our marketing ef