

Predictive Data Analytics: Beautiful Solutions (That Might Save the World)
For those of you who don’t know me, my name is Stefani and I’m obsessed with data (and love Microsoft Excel). This interest is a far stretch from my political science degree, and an even further stretch from my original passion for journalism, but strangely, I find the same underlying beauty and potential in raw data that I find in international human rights studies. When made available, data is a global commodity, when gathered correctly it’s honest, and when analyzed app

Embellishment Options: Hard Promotional Goods
From the Production Department: You Know Your Brand, Now How Do You Make It Known Your brand guidelines have been finished and published. The hard part is over, right? Maybe not so much… When it comes to translating your brand onto hard goods and soft goods, a lot of companies begin to fumble. Embellishment techniques are constantly evolving as the industry adapts to new trends and technological capabilities. You may be unaware of the fact that printing capabilities can drast

Two-Cents on Net Neutrality
There are a lot of us who grew up on the internet as we know it today. The classes that once taught kids to type are now teaching them how to program web based games with python and how to create personal websites to post blogs about their thoughts and innovations. Education in most any and every field is accessible and the content that could change our lives is quickly at our fingertips (usually for a minimal price for web access). For better or worse, this could all chan


The Art of Selling: Morsel #1 – “Shut Up and Dance with Me”
Chew on this: We’ve all heard the popular song lyrics, “Shut up and Dance with Me”. Catchy song? Let’s debate that another time. But what can we learn from the lyricist in these 6 (somewhat intrusive) words? I spot 3 subliminal messages that shed light on the “art of selling”. 1) Listening 2) Doing 3) Being #1 LISTENING: I was once told the best advise for modern salespeople (and to quote the song) is to quite simply, “Shut Up”. We sales-folk can speak far too much and listen