We live in a world with unlimited marketing advertisements clawing for our attention ALL THE TIME. We can’t help it and we know these ads aren’t leaving any time soon. Baited billboards and marketing strategies all attempt to get us on the hook; uniquely forcing the beholder to decide whether to “catch it” or “release it”. Most companies know that if there’s no initial appeal – consumers will move on to the next alternative choice and leave “Mr. Marketing Fisherman” constantl