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Do Promotional Products Really Work?

The quick and easy answer: YES!

Let’s break it down, make it tangible, and see why promo products are worth the investment to every company.

Throughout school, sports, business, or even personal relationships we know all too well the principle – “out of sight, out of mind”. Unfortunately, absence doesn’t always make the heart “grow fonder” – but more often than not, absence creates forgetfulness. Sorry to all you braving those long-distance relationships. It’s not easy!

Consequently, the same holds true in promoting one’s business. The more you can stay involved with your prospects when they aren’t directly in front of you the more you will, in fact, be “in sight and in mind”. According to an article published last year by SageWorld (leader in promotional/technology information services) the following statistics are incredibly compelling:

  • 91% of consumers have at least 1 promotional product in their kitchen

  • 8 in 10 consumers own between one and 10 promotional products.

  • Before receiving a promotional product, 55% of people had done business with the advertiser. After receiving a promotional product, 85% of people did business with the advertiser.

  • With nearly six thousand impressions, bags generate more impressions than any other promotional product in the U.S.

  • Consumers hang on to promotional products for an average of 6.6 months.

*See more promo facts at :

The underlying message is simple:

Promotional Products = Promise

One of the best ways businesses can further their initiatives is to make sure they are getting the attention of their consumers. However, going back to the original examples, we may be present but we still have to take it a step further to make deep impressions with those we connect with. Again, we know all too well - going to school doesn’t earn you an “A”, simply “trying-out” doesn’t get you a starting spot on the team, and the principle that “being at work but not working simply doesn’t work”. Once we establish ourselves as being “present” (in sight) we NEED to follow through with quality “presence” (so we stay in mind). The best way to deliver quality presence is to KNOW your audience. To study them. Be an extension of their business. Push your clients to be better and give them ideas that further their business before yours. Make it about themat all times.

Once we establish ourselves as being “present”

(in sight) we NEED to follow through with

quality “presence” (so we stay in mind).

This is what we have the pleasure of doing every day at The Recon GRP. Our priority is to make our clients look good and continue to succeed within their demographic, with their prospects, and most importantly – with their employees. In doing so, we get to know our clients very well so we can forecast, offer suggestions, and keep them at the front of the pack – always giving their clientele the “fresh and fun stuff” that keeps them coming back. Coupling unique designs with the best promo products, trade show displays, and industry-specific items – we are able to exercise promo products and see massive gains with our clients.

Go to our website, give us a shout, and check out who we have the privilege of partnering with, while reviewing some of our recent promo projects. We promise to blow you away, take your company to the next level, and keep you in sight and in mind. ///

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