THE ART OF SELLING: MORSEL #2 – STOP SELLING, START SOLVING
Chew on this: No one wants a drill, they want a hole. When I first began in sales, I remember many long (and hot!) cold-call “outings” in the local businesses. Cold calling probably wasn’t the best approach in hind-sight but the lessons I learned were invaluable and character-developing. One such lesson learned (regrettably it took me longer than it should have) was the shift from: SELLING to SOLVING. The “early-day” cold calls were solely targeted around explaining (as quick
The Art of Selling: Morsel #1 – “Shut Up and Dance with Me”
Chew on this: We’ve all heard the popular song lyrics, “Shut up and Dance with Me”. Catchy song? Let’s debate that another time. But what can we learn from the lyricist in these 6 (somewhat intrusive) words? I spot 3 subliminal messages that shed light on the “art of selling”. 1) Listening 2) Doing 3) Being #1 LISTENING: I was once told the best advise for modern salespeople (and to quote the song) is to quite simply, “Shut Up”. We sales-folk can speak far too much and listen
Properly Packaging Products
We live in a world with unlimited marketing advertisements clawing for our attention ALL THE TIME. We can’t help it and we know these ads aren’t leaving any time soon. Baited billboards and marketing strategies all attempt to get us on the hook; uniquely forcing the beholder to decide whether to “catch it” or “release it”. Most companies know that if there’s no initial appeal – consumers will move on to the next alternative choice and leave “Mr. Marketing Fisherman” constantl
Do Promotional Products Really Work?
The quick and easy answer: YES! Let’s break it down, make it tangible, and see why promo products are worth the investment to every company. Throughout school, sports, business, or even personal relationships we know all too well the principle – “out of sight, out of mind”. Unfortunately, absence doesn’t always make the heart “grow fonder” – but more often than not, absence creates forgetfulness. Sorry to all you braving those long-distance relationships. It’s not easy! Conse
Now Landing: The Future of Branding. Eliminating pain-points as we help tell YOUR story
Technology, Technology, Technology. We want it and we know it; we use it and we love it – but technology harnessed to deliver efficient processes in one consolidated branding arena can seem a little far-fetched for these two “polar opposites” to exist effectively together. Think about it. Companies have a “printer guy”, creative design firm, trade show/event vendor, promotional item/collateral vendor, apparel embellishment vendor, a warehouse/distribution vendor, and then a d
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